Farewell to the best group of brand trackers I’ve had.
Though I will try in a few words to sing their praises, my summaries will not do their work justice. Check it out in detail under Cultural Codes.
Mobil: Sarah Beattie, Sarah Mielke, Ryan Bisceglia & Adam Nash
My mobil team’s work was exemplary. They pushed hard in both countries and engaged with culture at every turn. They framed what they learned using the course materials from readings to agency talks and came up with compelling culture codes for mobile: books in Britain and tram in the Czech Republic.
Savory Snacks: Christine Finger, Alex Elsey, Katera Berent & Marcia Kreifels
My savory snackers were undeterred ethnographers, even when the going got tough in the Czech Republic they plunged in and learned from what was around them. They were ceaselessly engaged with discovering the code for savory snacks and their cultural codes were spot on: mates in Britain and misfit in the Czech Republic.
Shoes: Nicole Sedlacek, Shaley Began, Gabby Kailas & Mac Mischke
My shoe team was a highly focused group of explores. They took jewels of wisdom from agency visits and applied them to their cultural explorations. They pounded the pavement and worked tirelessly to discover the cultural nuances that led to insights that opened them up to their strong codes for shoes: speech in Britain and cottage in the Czech Republic.
Travel Blogger: Adam Pulte with me and my wonderful TA, Alex Lahr
Adam was our resident travel blogger. He joined the class to explore culture through the eyes of a journalist. His immersion into the world of cultural codes led to some of the most resonant cultural insights. He brought innovative perspectives and kept us honest.
To my students – each of you ventured into uncomfortable places and come out with deeper cultural understanding, fresh insights and, I hope, a bit of personal growth. I truly appreciated your commitment and admired your courage to take risks in unknown cultures. Bravo!
Thanks for making this a great class. I wish you well.